Connect with us

Hi, what are you looking for?

Life Style

Comedy Central redefines shared experiences with ‘Your Happy Place, Happier TWOgether’

This Valentine’s Day, Comedy Central, India’s leading English Entertainment channel from Viacom18, is set to redefine the way we celebrate love and togetherness! In a connected world where smartphones paradoxically keep people apart, Comedy Central flips the story with a new creative campaign, ‘Your Happy Place, Happier TWOgether!’

Comedy Central invites fans to share a special moment with their loved ones in a unique, immersive digital experience. In tandem with Sociowash, an Integrated Advertising Agency, the brand turns the device that keeps people distant in real life – their smartphones – into a catalyst for connection. By splitting a short film into two halves, the campaign urges viewers to ‘Watch It Together’, i.e., to watch the complete film by physically putting two phones together.


Speaking on the innovation, Anshul Ailawadi, Head – Youth, Music and English Entertainment, Viacom18, said, “The campaign, ‘Your Happy Place, Happier TWOgether’, is a playful nudge for our viewers to stay connected in the digital age. By combining two solitary viewing experiences into one, Comedy Central reminds everyone that it takes two to tango.

” Experience the magic of Valentine’s Day TWOgether, with Comedy Central, here!

Link to experience the magic of Valentine’s Day TWOgether – https://www.happiertwogether.com/

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

Trending

You May Also Like

Politics

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae.

Science & Technology

Google has removed 85 apps from its Play Store after security researchers at Trend Micro found a particularly annoying adware hiding inside. “We found...

Education

Bengaluru-based Danish Educational Trust held its 16th Annual Scholarship Distribution program Sunday, where scholarships worth Rs 70 lakh were distributed to 250 students from across Karnataka....